Privacy

The short version: we collect as little as we can, we never sell it or use it for advertising, and everything is deleted on a schedule.

What we store

Cookies

Essential cookies remember your tree key, sign-in session, language, and the token that lets you withdraw a wish within 15 minutes. Google Analytics and Microsoft Clarity use analytics cookies on every page except sign-in and unsubscribe links. In the EU, the EEA, the UK and Switzerland they start only after you accept them; elsewhere they are on by default. We remember your choice on this device for six months. You can change it at any time using Analytics settings in the footer.

Google receives page views, referral domains, and browser and device information so we can understand where visits come from. Private trees, tree management and account pages are reported only by page type, without their address. Microsoft receives page and device information, clicks and scrolling so we can see how people use the site, including through heatmaps and session recordings. On private trees, tree management and account pages the text is hidden from recordings. Our use of these tools is limited to analytics. Read Google’s privacy policy and the Microsoft Privacy Statement.

Statistics

We count anonymous daily totals, such as how many trees were created and how many wishes were sent. These numbers are not linked to any person.

How long we keep it

A tree and its wishes are deleted 13 months after the reveal. You can delete your tree at any moment on its management page, and a sender can delete a wish within 15 minutes of sending it. Trees from previous years (2008–2026) stay as a public archive. Their owners can sign in with the same email to manage them, or ask us to remove them.

Who processes the data

Hostinger hosts the site and sends our email. Cloudflare protects the site against attacks. Google and Microsoft receive the optional analytics data described above, according to your choices. When a visitor asks for a translation of a public tree, its public wishes are translated with AI tools such as Anthropic Claude or OpenAI Codex. Only texts that are already published on the site are sent.

Your rights

You can ask for a copy of your data or for its deletion: write to [email protected]. If you live in the UK or the EU, you may also complain to your data protection authority.

Children

The service is not intended for children under 13, and we do not knowingly collect their data.

Last updated: 14 November 2026.